Google Local Service Ads. Pay per lead.
The 'Google Guaranteed' badge sits above everything on the page — above regular ads, above Maps, above organic. We set it up, verify your business, and manage your LSA campaigns so you only pay for real, qualified leads.
What are LSAs?
The ad at the very top. With the Google badge.
Local Service Ads are Google's pay-per-lead format for home services. Instead of paying for clicks like with Google PPC, you only pay when a qualified customer actually contacts you through the ad.
The Google Guaranteed badge means Google has verified your license, insurance, and background. Customers see that badge and trust it — and they call.
LSAs have a 13.8% average click-through rate, higher than any other Google ad format.
How LSAs work vs. regular ads
What we do
We handle everything. You just answer the calls.
Business verification & badge setup
We guide you through Google's verification process — background checks, license verification, insurance confirmation — to earn the Google Guaranteed badge.
Profile optimization
Your LSA profile is built to convert — right service categories, geographic coverage, photos, business hours.
Budget management & bidding
Strategic budgets by day and week, bid adjustments for peak hours, pausing during low-converting times.
Dispute & refund management
Not every call is a real lead. We dispute invalid leads and get Google to refund those charges — most businesses skip this.
Review growth for LSA ranking
LSA ranking depends heavily on Google review count and rating. We deploy review campaigns to keep your score high.
Monthly reporting & calls
Full lead tracking, cost-per-lead reporting, monthly strategy call.
FAQ
Common questions about LSAs.
Who qualifies for Google Local Service Ads?+
LSAs are available for most home service categories — HVAC, plumbing, electrical, roofing, GCs, landscaping, cleaning, and more. We'll confirm eligibility in a free consult.
How much do leads cost with LSAs?+
Varies by industry and market. HVAC leads typically run $25–$80. Roofing $35–$100. You only pay for verified leads — not impressions or random clicks.
How long does setup take?+
Google verification typically takes 2–4 weeks depending on how quickly you submit license and insurance docs. We streamline the process and follow up with Google for you.
Can I run LSAs alongside regular Google Ads?+
Yes — and we recommend it. LSAs cover the top of the page, Google PPC captures additional keyword volume below. Together they can dominate the entire above-the-fold result.
What's Volt's fee for managing LSAs?+
Flat monthly management fee — not a percentage of ad spend. This aligns incentives — we want your cost-per-lead as low as possible, not your budget as high as possible.
Get the Google badge before your competitor does.
There's only one verified Google Guaranteed contractor per category in your area. Be first.